Since the gaslight era and the earliest days of neon, Artkraft Strauss has been creating one-of-a-kind spectacular displays—images that became icons in the popular imagination. We are best known for our work in Times Square.

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We are also known for creating the first New Year's Eve ball and performing the job of "lowering the ball" flawlessly for 87 years.

Our experience encompasses information displays, historic restorations, corporate I.D.s, theater marquees, complete sign systems, and more.

Now, building on our century of success, Artkraft Strauss offers full-service consultation in the world of signs. Our design, development and project management teams can help you do it all—from conceiving your sign to guiding and assuring its expert execution.

Our archive is an outstanding resource for those interested in signs, sign history, advertising, urban culture, and great design.

Our senior staff boasts a combined experience of 99 years in the sign industry.

See a recent client list.