• Signs and Wonders: The Spectacular Marketing of America
  by Tama Starr and Edward Haymen

  Signs and Wonders is a richly detailed history of the giant animated signs known as "spectaculars," the evolution of which has mirrored the evolution of American commerce and society throughout the twentieth century.  Although the book concentrates on Times Square, now as ever the spectacular's principal gallery, readers may be surprised to learn that the spectacular once flourished in every American city across the land.
  
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